| Summary: | Gamification is the concept of applying game-design thinking to non-game applications to make them more fun and engaging. It has become a big trend in many industries today. The area is still new and the amount of gamified systems is constantly growing. The importance of gamification is controversial. Some say it is a meaningless buzzword, while others say it is a world changing concept. This thesis aims to describe gamification, how and why it works and proposes a way to take gamification to the next level. The basic building blocks are explained in detail and after reading this thesis, developers should have a general idea of why they should invest in gamifying their systems and services. They should also have learned how to do this satisfactory.
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