Conducting the Personal Brand : Sociological investigations on brand and identity for one-person enterprisers at social networks sites
The object of this master’s dissertation has been to investigate one-person enterprisers’ (OPE) experiences of conducting both personal identity and brand at social network sites (SNS). The purposes of this research have been to elaborate on sociological theories of brand and identity in a network s...
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| Format: | Others |
| Language: | English |
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Umeå universitet, Sociologiska institutionen
2012
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-52783 |
