Fashionable Strategies : Internationalization process of small and medium sized Nordicfashion companies
In our master thesis “Fashionable strategies” we analyze the internationalization processof small and medium sized Nordic Fashion companies. In our study we conducted aquantitative survey and qualitative in-depths interviews to shed light on the topic. We usehereby an iterative research strategy thr...
Main Authors: | , |
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Format: | Others |
Language: | English |
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Umeå universitet, Handelshögskolan vid Umeå universitet
2011
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Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45570 |