Fashionable Strategies : Internationalization process of small and medium sized Nordicfashion companies

In our master thesis “Fashionable strategies” we analyze the internationalization processof small and medium sized Nordic Fashion companies. In our study we conducted aquantitative survey and qualitative in-depths interviews to shed light on the topic. We usehereby an iterative research strategy thr...

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Bibliographic Details
Main Authors: Barwinski, Arne, Burvall, Caroline
Format: Others
Language:English
Published: Umeå universitet, Handelshögskolan vid Umeå universitet 2011
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45570