Marketing Services in Emerging Economies : A case study of a base of the pyramid initiative in Kenya

Bibliographic Details
Main Author:	Ericson, Johannes
Format:	Others
Language:	English
Published:	Umeå universitet, Handelshögskolan vid Umeå universitet 2010
Subjects:	BOP;Base of the Pyramid;Services Marketing;Marketing Services;Kenya;Sustainability;Cleaning Services;Emerging Economies;Marketing Plan;Case study;Sustainable Businesses;Sanitation;Sanitation Marketing Business studies Företagsekonomi
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-44835

id	ndltd-UPSALLA1-oai-DiVA.org-umu-44835
record_format	oai_dc
spelling	ndltd-UPSALLA1-oai-DiVA.org-umu-448352013-01-08T13:30:58ZMarketing Services in Emerging Economies : A case study of a base of the pyramid initiative in KenyaengEricson, JohannesUmeå universitet, Handelshögskolan vid Umeå universitet2010BOP;Base of the Pyramid;Services Marketing;Marketing Services;Kenya;Sustainability;Cleaning Services;Emerging Economies;Marketing Plan;Case study;Sustainable Businesses;Sanitation;Sanitation MarketingBusiness studiesFöretagsekonomiStudent thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-44835application/pdfinfo:eu-repo/semantics/openAccess
collection	NDLTD
language	English
format	Others
sources	NDLTD
topic	BOP;Base of the Pyramid;Services Marketing;Marketing Services;Kenya;Sustainability;Cleaning Services;Emerging Economies;Marketing Plan;Case study;Sustainable Businesses;Sanitation;Sanitation Marketing Business studies Företagsekonomi
spellingShingle	BOP;Base of the Pyramid;Services Marketing;Marketing Services;Kenya;Sustainability;Cleaning Services;Emerging Economies;Marketing Plan;Case study;Sustainable Businesses;Sanitation;Sanitation Marketing Business studies Företagsekonomi Ericson, Johannes Marketing Services in Emerging Economies : A case study of a base of the pyramid initiative in Kenya
author	Ericson, Johannes
author_facet	Ericson, Johannes
author_sort	Ericson, Johannes
title	Marketing Services in Emerging Economies : A case study of a base of the pyramid initiative in Kenya
title_short	Marketing Services in Emerging Economies : A case study of a base of the pyramid initiative in Kenya
title_full	Marketing Services in Emerging Economies : A case study of a base of the pyramid initiative in Kenya
title_fullStr	Marketing Services in Emerging Economies : A case study of a base of the pyramid initiative in Kenya
title_full_unstemmed	Marketing Services in Emerging Economies : A case study of a base of the pyramid initiative in Kenya
title_sort	marketing services in emerging economies : a case study of a base of the pyramid initiative in kenya
publisher	Umeå universitet, Handelshögskolan vid Umeå universitet
publishDate	2010
url	http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-44835
work_keys_str_mv	AT ericsonjohannes marketingservicesinemergingeconomiesacasestudyofabaseofthepyramidinitiativeinkenya
_version_	1716522753230635008

Marketing Services in Emerging Economies : A case study of a base of the pyramid initiative in Kenya

Similar Items