| Summary: | The purpose of this thesis is to shed some light on the topic of top-managers' awareness and use of communication in organizations with hopes of increasing awareness and understanding of communication use in an organizational context for managers and students alike. Interviews were conducted and questionnaires e-mailed to respondents. Findings pointed towards great awareness of many aspects of communication, channels and barriers and an understanding of its impact in listeners. Use of verbal communication channels also seemed to be favored among the respondents. However, questions are raised as to the efficiency of value building when using communication channels with a low degree of personal contact between sender and receiver and what the possible influences it can have on employee cynicism and identification towards the organization. An increased use of personal contact is recommended, but as managers' communication is largely controlled by time and a daily schedule, use of rhetoric seems more likely as a means of circumventing some of the possible negative aspects.
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