Coping with strategic changes in a turbulent market : A study of the BSC and the underlying strategy
This study aims to contribute to the understanding of how existing theories of strategy and strategic changes may be applied in a real-world Balanced Scorecard (BSC) context. In other words, how a strategy is connected to an existing BSC in a real-world setting. What makes this study interesting and...
Main Author: | Spetz, Emma |
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Format: | Others |
Language: | English |
Published: |
Umeå universitet, Handelshögskolan vid Umeå universitet
2010
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-32667 |
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