Coping with strategic changes in a turbulent market : A study of the BSC and the underlying strategy

This study aims to contribute to the understanding of how existing theories of strategy and strategic changes may be applied in a real-world Balanced Scorecard (BSC) context. In other words, how a strategy is connected to an existing BSC in a real-world setting. What makes this study interesting and...

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Bibliographic Details
Main Author: Spetz, Emma
Format: Others
Language:English
Published: Umeå universitet, Handelshögskolan vid Umeå universitet 2010
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-32667