Åre - från by till brand : Utmaningar för ett destinationsvarumärke
In a world that gets more and more competitive as we speak, it is suggested that the future of marketing will be a battle of brands. Destinations are the travel industry’s biggest brands and the process of branding a place brings challenges different from those of traditional product-branding. This...
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| Format: | Others |
| Language: | Swedish |
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Umeå universitet, Handelshögskolan vid Umeå universitet
2009
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-26850 |