Corporate Social Responsibility in Branding : A Study of The Body Shop's Visitor's Attitudes and Purchase Decisions

Corporate Social Responsibility in Branding : A Study of The Body Shop's Visitor's Attitudes and Purchase Decisions

Title Corporate Social Responsibility in Branding - A study of The Body Shop's visitors' attitudes and purchase decisions Authors Sara Lundgren El-Salhy & Amanda Lundmark Seminar Date 2009-06-02 Level C-level Thesis Tutor Malin Näsholm Keywords CSR, The Body Shop, Corporate Ide...

Full description

Bibliographic Details
Main Authors:	Lundgren El-Salhy, Sara, Lundmark, Amanda
Format:	Others
Language:	English
Published:	Umeå universitet, Handelshögskolan vid Umeå universitet 2009
Subjects:	Corporate social responsibility branding the body shop Business studies Företagsekonomi
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-23578

Similar Items

Measuring Brand Loyalty of Coffee Shop Visitors in Jakarta
by: Usep Suhud, et al.
Published: (2017-06-01)

Millennials demand for brand activism : A qualitative studie about corporate brands using brand activism as a communication strategy to reach millennials
by: Backman, Fanny, et al.
Published: (2021)

Ett starkt varumärke: en otillbörlig konkurrensfördel vid privatisering? : En jämförande studie av Apoteket Shop och The Body Shop
by: López, Carolina, et al.
Published: (2009)

Personal Branding Selebritas dan Bisnis Online Shop
by: Rostika Yuliani, et al.
Published: (2018-06-01)

The Internal Corporate Brand Building Process of a Swedish University : Case Study: Linköping University
by: Suleymanov, Turan, et al.
Published: (2008)

Commuter Shopping : A study in understanding commuting in the context of shopping
by: Andersson, Åsa, et al.
Published: (2014)

To communicate or not to communicate : A case study of how corporate brands use corporate communication in order to rebuild a harmed corporate reputation.
by: Ernberg, Petra, et al.
Published: (2017)

Ways and Importance of Handling Corporate Brand Identity with the focus on Scania Corporation
by: Nazarov, Alexei, et al.
Published: (2006)

How to establish corporate brand?
by: Aslam, Muhammad Bilal, et al.
Published: (2010)

The Influence of Internal Corporate Communicationson Brand Pride: A case study
by: Elaies, Rosol, et al.
Published: (2019)

Corporate Identity, Corporate Branding and Brand Image
by: Khan, Muhammad Ghayour, et al.
Published: (2016)

Effects of Experiences and Brand-Self Image Congruity on Perceived Risk and Purchase Intention in Apparel Online Shopping Context
by: Cho, Siwon
Published: (2017)

Building Sport Brands with Music: The Impact of Sport Brand Music on the Shopping Behaviors of Sport Consumers
by: Ballouli, Khalid
Published: (2012)

The effect of multi-sensory branding on purchase intention at coffee shops in South Africa
by: Anvar, Muntaha
Published: (2017)

Corporate brands: what’s new?
by: John M. T. Balmer
Published: (2012-12-01)

Authenticity and the Corporate Brand Saga
by: Beckman, TERRENCE
Published: (2012)

Shopping Motivation on Purchase Intention: Can Loyalty Program and Corporate Image Enhance Such Relationship?
by: Rahmawati Rahmawati, et al.
Published: (2015-09-01)

The corporate branding in international operations
by: Juliana Rodrigues, et al.
Published: (2017-04-01)

Consumer-Based Brand Equity Within the Insurance Industry : Attitudes Towards Corporate Social Responsibility
by: Ingemansson, Viktor
Published: (2017)

Pengaruh Brand Personality Terhadap Minat Beli Produk Body Mist (Studi pada The Body Shop di Trans Studio Mall Bandung)
by: Agnes Naibaho, et al.
Published: (2017-06-01)

Online Shopping: A cross National Empirical study of WalMart and Ica Ettan Västerås
by: Mubarak, Mike, et al.
Published: (2011)

CORPORATE SOCIAL RESPONSIBILITY – CORPORATE BRANDING RELATIONSHIP: AN EMPIRICAL COMPARATIVE STUDY
by: Bistra VASSILEVA
Published: (2009-01-01)

The importance of corporate branding in school management
by: Jukić Dinko
Published: (2017-01-01)

Relationships among Shopping Quality and Corporate Social Responsibility of Shopping Centers and Consumer Satisfaction: Case from Novi Sad (Serbia)
by: Ivana Blešić, et al.
Published: (2014-02-01)

INFLUENCE OF ORGANIZATIONAL CULTURE ON CORPORATE BRAND
by: N. A. Bashkina, et al.
Published: (2020-04-01)

THE INFLUENCE OF CORPORATE SOCIAL RESPONSIBILITY, BRAND PERSONALITY AND CORPORATE REPUTATION ON BRAND LOYALTY OF MODERN RETAILERS
by: Arie Pratama Putra, et al.
Published: (2019-03-01)

Metrosexual men’s shopping habits : study of the modern men’s clothing brand selection
by: Janowska, Karolina
Published: (2008)

THE IMPORTANCE OF CORPORATE BRANDS FOR DECISION MAKING IN THE BUSINESS-TO-BUSINESS CONTEXT
by: Nikolina Koporčić, et al.
Published: (2017-01-01)

Efek Corporate Social Responsibility pada Brand Equity Dimediasi Corporate Image dan Brand Awareness
by: Rulloh Delia Anggorawati, et al.
Published: (2021-04-01)

The unknown brand of the Swedish Armed Forces : a case study of how the SAF's brand image coheres to its brand identity and how it might influence its employer attractiveness
by: Henriksson, Clara, et al.
Published: (2019)

PENCAPAIAN BRAND CORPORATE MELALUI BRAND ACTIVATION PENDEKATAN EXPERIENTIAL MARKETING ( STUDI KASUS LABORATORIUM KLINIK )
by: Mahdalena Lubis, et al.
Published: (2017-07-01)

Mega trends in regional shopping centre branding : a trend analysis
by: Thomas, Charles Robert
Published: (2012)

The effect of corporate brand reputation on brand attachment and brand loyalty: Automobile sector
by: Sandra Maria Correia Loureiro, et al.
Published: (2017-01-01)

THE IMPLEMENTATION OF CORPORATE GOVERNANCE INTO BRAND MANAGEMENT
by: Claudia- Cristina PLOSCARU, et al.
Published: (2014-11-01)

Corporate strategic branding: How country and corporate brands come together
by: Đorđević Bojan
Published: (2008-01-01)

An assessment of the role of corporate brand identity in corporate brand image formation
by: Le Roux, Christelle
Published: (2013)

An assessment of the role of corporate brand identity in corporate brand image formation
by: Le Roux, Christelle
Published: (2013)

Consumers’ Attitude towards Online Shopping : Factors influencing Gotland consumers to shop online
by: Sultan, Muhammad Umar, et al.
Published: (2011)

Country Brand Equity: The Decision Making of Corporate Brand Architecture in Cross-Border Mergers and Acquisitions
by: Arup Barua, et al.
Published: (2020-09-01)

Analysis of values and communication of the Responsible Brands. Corporate Brand strategies for sustainability
by: Nuria Villagra, et al.
Published: (2013-01-01)