En torsk som vill äga sin historia : En analys av Paolo Robertos image repair efter Insats torsk

• Main Authors: Olofsson, Maria, HällgrenVikström, Julia
• Format: Others
• Language: Swedish
• Published: Umeå universitet, Institutionen för kultur- och medievetenskaper 2021
• Subjects: Crisis communication; image repair; qualitative text analysis; critical rhetorical analysis; Media and Communications; Medie- och kommunikationsvetenskap
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185005

Crises can affect organizations as well as individuals and in today's digitized society news about such events is easily shared. Therefore crisis management becomes important. This study aims to examine how the Swedish entrepreneur Paolo Roberto acted after being arrested for buying sex. To do this eight of Robertos statements will be analyzed. The theoretical framework is based on public apologies, Benoit's image repair theory, and Goffman's theory of impression management. The method used for the study is a combined qualitative text analysis and critical rhetorical analysis. The results show that Roberto apologized only in one of his statements. It also becomes clear that he used five of the 14 image repair strategies, of which the most frequently used are mortification and provocation. He admits to the incident but does not express that he committed a crime, but that he committed a mistake. The results also imply that Roberto presents himself as a victim in the situation by focusing on his own feelings in his statements and not on prostitution or the victim.