How CSR is marketed and optimized in the Swedish fashion industry : A qualitative study on digital marketing and web analytics when marketing CSR
The fashion industry is commonly known for being responsible for large amounts of environmental damage as well as having poor working conditions. This is why many companies operating withinthe Swedish fashion industry are working with Corporate social responsibility (CSR)in orderto become more susta...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Umeå universitet, Företagsekonomi
2020
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172912 |