Att sätta kommunen på kartan?: En kvalitativ studie om platsmarknadsföring i tre svenska kommuner
The purpose of this study has been to examine how Swedish municipalities use place marketing and what place-specific qualities municipalities choose to highlight in their place marketing. The study also aims to describe how municipalities involve the inhabitants in their place marketing. The study i...
| Main Author: | |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Umeå universitet, Institutionen för geografi
2020
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-172027 |