"För att jag är ung och tjej" : En normkritisk analys av styrelser i fotbollsföreningar i Umeå

• Main Authors: Norberg, Jenny, Rydlöv Sundberg, Elin
• Format: Others
• Language: Swedish
• Published: Umeå universitet, Pedagogiska institutionen 2019
• Subjects: women in boards; equality; norms; recruitment; kvinnor i styrelser; jämställdhet; normer; rekrytering; Social Sciences; Samhällsvetenskap; Pedagogy; Pedagogik
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-162126

The Swedish Sports Confederation (Riksidrottsförbundet) is a powerful organization of opinion within the service of Swedish sport, continually clarifying the responsibilities that sport assumes and the positive values that the popular movement represents. However, gender equality seems to be a difficult task to solve. In fact, Riksidrottsförbundet aim for that both genders should have the same amount of power to form the sport and to have equal opportunity to exercise and be leaders in sport. Additionally,both genders should have the same amount of influence in boards. This is something that’s not reached when the majority of all board members are still men. This leads to that several of the sport clubs must work to recruit more women. Swedish football have since 2019 created the project called “Plus 10 000”which strives to bring in more female leaders and coaches by 2022. Riksidrottsförbundet have a projectcalled “Strategi 2025” where one of the goals is that none of the genders should be represented with less than 40 %. The purpose of this study was to find out the gender equality in boards of football clubs in Umeå and what role the woman in those boards had. It was studied what 40 % means in practice for the equality in the boards and why the boards that had 40 % women succeeded with the recruitment and integration. Through interviews with people in boards of football clubs, the study showed how norms and performances control recruitment. The result showed that the members of boards were unaware of these norms and how they made the recruitment of women more difficult. The clubs were open to bringin more women, especially young women, but in most cases the masculine norm were invisible and made men choose men. The conclusion of the study is that women are not the problem, instead it’s the masculine norm and culture that create limitations. Awareness of the norm and culture must be established but also the process of recruitment must change in order to improve gender equality within the boards