AUGMENTING THE REALITY : Can AR Technology Entice Consumer Engagement? A Quantitative Study
Today, advances in the technological sector spurs invention toward new heights. What can be achieved today was just decades ago science fiction. Recent years, augmented reality has emerged which is explained by Kipper & Rampolla (2012, p. 1) as a technology that combines the real world with...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Umeå universitet, Företagsekonomi
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-160363 |