| Summary: | The research conducted in ‘The Internal podcast’ aims to answer how podcast could be used for internal communication in organizations and what its weakness and strength is. The study has gathered theories such as storytelling, affordance and sensemaking and combined them into a unique framework for this study. Based on multimodal analysis we have studied three podcasts content and content design to help answer the questions of the study. The three podcasts: Kackellackan, Fast forward and Radio Samhall all have their coworkers as the primary target group. From these podcasts the study analyzed at a total of 60 episodes (20 from each podcast). The results showed that all three podcasts have different content design that suggests multiple possibilities for organizations to form the content for their own needs. Because of its intimate and close character, it also suggests a usefulness for sensemaking in organizational changes. But one of the weaknesses that the result pointed at is the lack of interaction between producer and listener, because one key part in empowerment is the possibility for feedback.
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