Rolls-Royce and the Future of Luxury Mobility

• Main Author: Östman, Ludwig
• Format: Others
• Language: English
• Published: Umeå universitet, Designhögskolan vid Umeå universitet 2018
• Subjects: Luxury; Mobility; Automotive Design; Car Design; Transportation Design; Rolls-Royce; Autonomous Drive; Design
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-154738

The topic of the project has been about the future of luxury mobility and how the brand Rolls-Royce could evolve alongthe technological advancements until the year 2038. As luxury is changing from being about possession to the experience of luxury, the goal was to design a vehicle that could support both new internal and external experiences about the vehicle. The identified obstacle that could limit the scope of new experi- ences in an autonomous vehicle is motion sickness. As cities grow and technology develops the future cities are crowded so personal space, and privacy is being limited.During the process, the tools used varied from form explora- tion through sketching, concept principle testing and finalization in 3d software as well as visualization tools to communicate the proposed solutions. Working out of the Rolls-Royce designstudio provided brand insight but also expertise in the field of color & materials as well as advice on engineering solutions from the design team.The result Rolls-Royce Luxe Nomad is a vehicle for exploring the world outside the urban areas. Going far and beyond in search of new and unique experiences but also making the trip there as enjoyable as possible. The concept provides a solution inspired by high-speed trains that could limit those effects. Through understanding the future customers need of privacy a method of controlling the amount of insight was developed to enhance the user experience and giving them an increased sense of control of their space.