| Summary: | This study aims to uncover the rhetoric strategies foreign policy makers usedto persuade and influence the Swedish voters and public opinionprior to thedecision regardingSwedishparticipation in the international military operation in Libya in 2011.By analyzing the propositions placed by the Swedish Government and the opposingSwedish Democrats (Sverigedemokraterna)through three rhetorical concepts, ethos, logos and pathos, the study found that the Swedish Government used argumentsthat had a closer link to the public’s perception of their legitimacy and the voters’own feelings and values. the Swedish Democratsused a strategy of trying to convince the public of logical arguments that was sometimes used to frame the Government in somewhat of a bad light.The rhetorical strategy culminatedwith arguments that would introduce the Swedish Democratsas the better and more reliable option.The differing strategies could be attributed to the reasoning behind the Swedish Democrats’ political profiling,andwas used as an ideological demonstration with the purpose of influencing the public opinion.
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