Investigating the Distance to Display Holographic Shelf Information in Retailing

This paper explores how mixed reality (MR) can be implemented in a brick-and-mortar store. More specifically, it explores at what distances information about shelves should be shown to give users the best possible experience. The MR technology is becoming more and more popular and developers need gr...

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Bibliographic Details
Main Author: Johansson, Mattias
Format: Others
Language:English
Published: Umeå universitet, Institutionen för tillämpad fysik och elektronik 2018
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-149587