The European Director : - How International Offices work to market their Exchange Programs
As two former exchange students ourselves and studying the International Business and Economics program we were appealed by writing this thesis on commission for the International Office at Umeå University. The marketing of education is an area of research still in development. This lead us to our p...
Main Authors: | Arklöf, Rebecca, Åström, Viktoria |
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Format: | Others |
Language: | English |
Published: |
Umeå universitet, Handelshögskolan vid Umeå universitet
2007
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Subjects: | |
Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1459 |
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