The European Director : - How International Offices work to market their Exchange Programs

As two former exchange students ourselves and studying the International Business and Economics program we were appealed by writing this thesis on commission for the International Office at Umeå University. The marketing of education is an area of research still in development. This lead us to our p...

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Bibliographic Details
Main Authors: Arklöf, Rebecca, Åström, Viktoria
Format: Others
Language:English
Published: Umeå universitet, Handelshögskolan vid Umeå universitet 2007
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1459