Is frozen the new fresh? : An observational study of low-involvement product choices.

The world today faces many challenges in terms of sustainability and how the world will be able to continue to meet demands of future generations. Sustainability aspects are considered by customers and organizations to a greater extent today than ever before. Businesses need to find new ways forward...

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Bibliographic Details
Main Authors: Furbeck, Josefine, Sjödin, Sofia
Format: Others
Language:English
Published: Umeå universitet, Företagsekonomi 2017
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-137541