The female consumers’ perceptions and expectations of clothing companies’ social media presence : A qualitative study on what perceptions and expectations female students have on clothing companies, on the social media channels Instagram and Facebook
Abstract In today’s society, clothing companies and their consumers have an increased presence on social media where they interact with each other in different ways. This relatively new kind of interaction can have many advantages for both clothing companies and consumers. It makes it possible for t...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
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Umeå universitet, Företagsekonomi
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-137197 |