The Impact of Strategy to Real Time Chat Process : A Qualitative Multi-Method Study in the E-commerce Context

While retail e-commerce keeps on clicking the examination of its strategic business and operations requirements for success emerges as crucial. In terms of achieving competitive advantage, no longer is it sustainable for e-retailers to solely focus on traditional dimensions of providing high quality...

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Bibliographic Details
Main Authors: Damodaran, Dinesh, Helminen, Fanni
Format: Others
Language:English
Published: Umeå universitet, Företagsekonomi 2016
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-124384