”Man vill ju få lite wow-effekt” : En fokusgruppsstudie om identitet på Instagram

This thesis examines Instagram users and how they create an identity, and their interaction with other users. The aim of this study is to understand what we do with Instagram and what Instagram does with us in our everyday lives, and what the effects of the medium entails. This thesis is based on th...

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Main Authors: Hakami, Natasha, Lindell, Cecilia
Format: Others
Language:Swedish
Published: Umeå universitet, Institutionen för kultur- och medievetenskaper 2016
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-119022
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spelling ndltd-UPSALLA1-oai-DiVA.org-umu-1190222016-04-12T05:23:48Z”Man vill ju få lite wow-effekt” : En fokusgruppsstudie om identitet på InstagramsweOne wants to get a wow - effect : A focus group study of identity on InstagramHakami, NatashaLindell, CeciliaUmeå universitet, Institutionen för kultur- och medievetenskaperUmeå universitet, Institutionen för kultur- och medievetenskaper2016InstagramIdentityFocus group interviewsHyper - realityGoffmanInstagramIdentitetFokusgruppsintervjuerHyperrealitetGoffmanThis thesis examines Instagram users and how they create an identity, and their interaction with other users. The aim of this study is to understand what we do with Instagram and what Instagram does with us in our everyday lives, and what the effects of the medium entails. This thesis is based on theories of identity, hyper- reality and effects of the development of social media. The method used in this study is qualitative focus group interviews with five women and five men, where the answers are transcribed and analyzed to gain an understanding of the effects and the impact of Instagram in their lives. We chose to interview both men and women, and therefore we have also had the gender issue in mind, but it has not been the main focus of this study. The results we reached in this study is that Instagram is mainly used to keep updated and that the medium provides both positive and negative effects. We also discovered that individuals are not one hundred percent themselves on Instagram. The conclusion we can draw is that people play different roles on Instagram of different purposes, and that we live in a hyper- reality that brings both good and bad. We can also conclude that even though people today have the power to present themselves in the way they want to, we see tendencies that gender representation is present in a stereotypical way.  Student thesisinfo:eu-repo/semantics/bachelorThesistexthttp://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-119022application/pdfinfo:eu-repo/semantics/openAccess
collection NDLTD
language Swedish
format Others
sources NDLTD
topic Instagram
Identity
Focus group interviews
Hyper - reality
Goffman
Instagram
Identitet
Fokusgruppsintervjuer
Hyperrealitet
Goffman
spellingShingle Instagram
Identity
Focus group interviews
Hyper - reality
Goffman
Instagram
Identitet
Fokusgruppsintervjuer
Hyperrealitet
Goffman
Hakami, Natasha
Lindell, Cecilia
”Man vill ju få lite wow-effekt” : En fokusgruppsstudie om identitet på Instagram
description This thesis examines Instagram users and how they create an identity, and their interaction with other users. The aim of this study is to understand what we do with Instagram and what Instagram does with us in our everyday lives, and what the effects of the medium entails. This thesis is based on theories of identity, hyper- reality and effects of the development of social media. The method used in this study is qualitative focus group interviews with five women and five men, where the answers are transcribed and analyzed to gain an understanding of the effects and the impact of Instagram in their lives. We chose to interview both men and women, and therefore we have also had the gender issue in mind, but it has not been the main focus of this study. The results we reached in this study is that Instagram is mainly used to keep updated and that the medium provides both positive and negative effects. We also discovered that individuals are not one hundred percent themselves on Instagram. The conclusion we can draw is that people play different roles on Instagram of different purposes, and that we live in a hyper- reality that brings both good and bad. We can also conclude that even though people today have the power to present themselves in the way they want to, we see tendencies that gender representation is present in a stereotypical way. 
author Hakami, Natasha
Lindell, Cecilia
author_facet Hakami, Natasha
Lindell, Cecilia
author_sort Hakami, Natasha
title ”Man vill ju få lite wow-effekt” : En fokusgruppsstudie om identitet på Instagram
title_short ”Man vill ju få lite wow-effekt” : En fokusgruppsstudie om identitet på Instagram
title_full ”Man vill ju få lite wow-effekt” : En fokusgruppsstudie om identitet på Instagram
title_fullStr ”Man vill ju få lite wow-effekt” : En fokusgruppsstudie om identitet på Instagram
title_full_unstemmed ”Man vill ju få lite wow-effekt” : En fokusgruppsstudie om identitet på Instagram
title_sort ”man vill ju få lite wow-effekt” : en fokusgruppsstudie om identitet på instagram
publisher Umeå universitet, Institutionen för kultur- och medievetenskaper
publishDate 2016
url http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-119022
work_keys_str_mv AT hakaminatasha manvilljufalitewoweffektenfokusgruppsstudieomidentitetpainstagram
AT lindellcecilia manvilljufalitewoweffektenfokusgruppsstudieomidentitetpainstagram
AT hakaminatasha onewantstogetawoweffectafocusgroupstudyofidentityoninstagram
AT lindellcecilia onewantstogetawoweffectafocusgroupstudyofidentityoninstagram
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