How does a public organization promote their work in social media? : A case study of viral communication in a government
Viral communication method is shown to be useful for spreading messages in social media. However, only few studies have investigated how public organizations use this method successfully to promote their works in social media. To fill this gap, a qualitative analysis on data from observations and in...
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| Format: | Others |
| Language: | English |
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Umeå universitet, Institutionen för informatik
2016
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-119014 |