| Summary: | The purpose of this study is to investigate the view of the ideal of objectivity in sports journalism and other factors that can effect a journalists terms to their journalistic ethic such as the commercialization, investigative journalism and their relationship to their sources. The purpose is further to investigate if these different factors differ on a national- or local level of sports journalism. For this study we have chosen the method of a qualitative interview, where six sports journalists and two news editors are included. The interviews have been deducted with help of an interview guide, which has been used the same way the journalists that’s been interview. This particular field of journalism studies is yet to be discovered in a bigger scale. Therefore, this study has used a great bit of earlier research and also three different theories to help us in answering the purpose of the study and our question formulation; News management, Media logic and the Swedish exchange-theory. The result of the study shows that there are some differences in how journalists on a national- and a local newspaper view the importance of investigative journalism, relationships with their sources and how they apply the ideal of objectivity in their role as a journalist. The study also shows that commercialization of the sports industry has an impact on sport journalism were several new actors such as public relation-experts and organizations want to effect the media and “sell” their product to the newspapers.
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