Reaching for the optimal : The role of optimal alternatives in pre-decision making stages
It was hypothesized that in a decision-making situation, individuals will not only think of an optimal alternative but also as the most promising alternative, choose the alternative that is closest to their optimal alternative. Therefore, based on participants’ optimal alternative, five alternatives...
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| Format: | Others |
| Language: | English |
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Stockholms universitet, Psykologiska institutionen
2007
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-6711 |