PREDICTING THE FUTURE OF INFLUENCER MARKETING : How Public Relations Experts perceive and measure the impacts of Influencer Marketing in their organizations. A Critical Study reflecting the discussions and future thinking of this particular phenomenon
The body of marketing is drastically changing, pushing frontiers in numerous of domains, geographically, behaviourally and strategically with much enhanced technology in an increasingly globalized world. As this phenomenon pushes forward on many fronts, it is worthwhile to ask what will happen in th...
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| Format: | Others |
| Language: | English |
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Stockholms universitet, Institutionen för mediestudier
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-172674 |