Konstverkets roll i samtida reklam : Funktioner, meningsskapande och en jämförelse mellan svensk och singaporiansk reklam
This Bachelors essay takes an in-depth look at how meaning is created through advertisements with references to art. What reasons can be found for why art, a phenomenon that draws highly on analogue reactions, is still widely used in advertisements today in a society that is more and more digitalize...
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| Format: | Others |
| Language: | Swedish |
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Stockholms universitet, Institutionen för mediestudier
2019
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-165559 |