Media representation of feminism in estonian journalism : A qualitative analysis over the newsarticles of Eesti Peavaleht

• Main Author: Berendsen, Eva
• Format: Others
• Language: English
• Published: Stockholms universitet, Institutionen för mediestudier 2015
• Subjects: feminism; journalism
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-120392

Estonian society, as a short history of gender studies, and the introduction of the termsfeminism or feminist, only started to appear in media during the second half of the 1990s.Nevertheless, the public opinion and attitudes about feminism among Estonian society arenot clear, while sexual discrimination is still a frequent occurrence (Estonia, 2013). Thearchive of the biggest Estonian daily newspaper Eesti Paevaleht includes articles aboutfeminism written in the last 15 years that will be analysed in this thesis. The main goal is toanalyse how feminism and feminists are portrayed by the media that may lead to certaingained image and attitudes against its overall theme in Estonia and discuss the results ofthe study in relation to Estonian society as a post-soviet, young democracy and recentmember of the EU. The findings from the textual analysis will be discussed in a wider socialcontext. The results show the overall negative portrayal of feminism along with privatemedia reflection on popularity and sell that may leave its readers to stagnant sexist viewsand myths about gender.