Gubben i lådan. Flört eller freak? : En kvalitativ studie av Frida och Veckorevyns framställning av manliga egenskaper.

• Main Author: Persson, Emma
• Format: Others
• Language: Swedish
• Published: Södertörns högskola, Institutionen för kommunikation, medier och it 2011
• Subjects: Frida; Veckorevyn; egenskaper; män; positiv; negativ.; Rhetoric; Retorik
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9208

Weekly lifestyle magazines constitute an important role for many young people these days. Their purpose is to inform and entertain a broad public within subjects such as fashion, friends, relationships, men and beauty. Frida and Veckorevyn are two big magazines that have a big influence on young women. One subject that frequently occurs is articles about men, written by women. This study focus on how (with which qualities and weaknesses) these women choose to subscribe men. The purpose with the study is also to investigate if there occurs any important differences between these two magazines. The study includes analysis methods such as cluster criticism, rhetoric analysis and narrative analysis. The theory of this study is based on Kenneth Burkes vision about terministic screens, combined with a constructivism and hermeneutics point of view. The results of the analysis showed that there are some differences between Frida and Veckorevyn and their way of describing men. Frida describes the men in a more static way, but with a mix of positive and negative qualities. Veckorevyn uses a more detailed and analysing way to describe the men. An interesting result was that the positive descriptions represented the majority of all the words that described the men, but the negativity still shined through. In the concluding part of the study I discuss these important results.