Kommunikationens roll för långsiktig överlevnad : En studie om små och medelstora företag i den svenska modebranschen
Background: The Swedish fashion industry grows steadily, today it’s populated by many small and medium sized companies. Due to the big clothing chains dominant position small businesses risks to be ousted out of the fashion industry. Smaller companies may find it difficult to reach out to the custom...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för ekonomi och företagande
2011
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9105 |