Kommunikation : mellan reklambyråer och deras uppdragsgivare

Today many companies are using advertising agencies in marketing. That makes the advertising agencies responsible for delivering their clients messages and values to the final customer. Therefore it is very important that communication between an advertising agency and their client works in a way th...

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Bibliographic Details
Main Authors: Petersson, Anders, Tavasti, Petri
Format: Others
Language:Swedish
Published: Södertörns högskola, Institutionen för ekonomi och företagande 2006
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-551