Snabbmatsrestuarangers lokalanpassning på matkulturer : En kvalitativ studie på hur matkulturer påverkar menyn
Every nation has a different culture. It is complicated to directly transfer the same food product to another market because of the close integration between the food and culture. It requires a local adaptation in the food product that will fit the new market that has a different national culture. T...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Företagsekonomi
2020
|
| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-41118 |