Inget förtroende, Inget köp : En studie hur förtroendet för influencers påverkar konsumtionsvanor
Within today's society, social media has grown to become a more common thing than most. In Sweden, almost 83 % of the population use social media. With this marketing growth, a role that have become more common is the term ‘influencer’. Whereas an influencer is someone who inspires people in an...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
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Södertörns högskola, Företagsekonomi
2019
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-38629 |