Customer Loyalty in an Internet Banking Context
The importance of Internet in banking increases as more people use Internet as their main channel in contacts with their bank. This poses both possibilities and threats to the bank and having loyal customers become more important. To enhance our understanding of customer loyalty in an Internet banki...
| Main Authors: | , |
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| Format: | Others |
| Language: | English |
| Published: |
Södertörns högskola, Institutionen för ekonomi och företagande
2005
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-354 |