Mikrobryggerier, marknaden och märken : En studie om positionering, branding och storytelling på den svenska bryggerimarknaden
Introduction: In recent years there has been a large increase in the number of microbreweries on the Swedish market. The development has been the opposite compared to what contemporary scientists and economic analysts predicted. The big breweries responded to the success of the microbreweries by off...
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| Format: | Others |
| Language: | Swedish |
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Södertörns högskola, Företagsekonomi
2017
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35364 |