Summary: | An increasing number of Swedish children have access to connected media devices and as the European Union General Data Protection Regulation will soon be implemented, on May 25th, 2018, it creates new options for parents. The GDPR suggests that parents will have greater freedoms to manage children’s data. However, this thesis questions that notion with governmentality theory and investigate how these choices will be met by the parents. Previous research propose that media literacy is the ability to access, evaluate and create messages that better reflect citizens’ realities, carrying hopes of democratisation. The accounts of five Swedish families portray an absence of adequate media literacy competencies to manage children’s online safety, regarding commercial data processing. Not only revealing difficulties in complying with the GDPR, but also that media literacy competencies alone would not make the families interviewed more engaged in changing habits regarding their privacy. Indicating that the parents equated GDPR to obsolete choices, where partial or full opt-out would cause a greater menace than the commodification of children’s data.
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