Datadriven beslutsfattning : Beslutsfattning i mindre företag med hjälp avdatainsamling, visualisering och segmentering

For smaller business it is important to have good and concrete data to make decisions because there are no big margins to test and fail or go on intuition. The purpose of this study is to create an understanding of how data can be used as a decision-making tool in small business. This paper studies...

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Bibliographic Details
Main Author: Söderberg, Patric
Format: Others
Language:Swedish
Published: Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik 2016
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32018