Vem tjänar på titeln? : En studie om sportsliga framgångar inom cykelsporten påverkar titelsponsorer
Purpose: The purpose of this study is to examine whether or not a winning performance within professional cycling influences the stock exchange. It looks at the impact a win has on a team’s main sponsor through the effect on said sponsor’s company stock price. Methodology: This study has a positivis...
| Main Authors: | , |
|---|---|
| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för samhällsvetenskaper
2016
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30403 |