Tillämpad flerkanalstrategi : En studie om hur designintensiva företag kombinerar sina försäljningskanaler
This study aims to map out how small designintensive businesses combine multiple channels to achieve competitive advantage. The internet has provided retailers with a competing channel and while this can be a source of competitive advantage, it also provides the risk of cannibalization. More and mor...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för samhällsvetenskaper
2016
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30326 |