Att sälja in den ideella idrottsföreningen internt : En studie om den interna marknadsföringen hos Stockholms friidrottsföreningar
The people of Sweden have a long history of being engaged in sport organizations. Recently though, a decline of participation in sport organizations has been detected. The Swedish society has evolved immensely lately and with it new marketing techniques, new communication tools and new values have s...
| Main Authors: | , |
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| Format: | Others |
| Language: | Swedish |
| Published: |
Södertörns högskola, Institutionen för samhällsvetenskaper
2015
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| Subjects: | |
| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-28080 |