| Summary: | The purpose of this paper is to explore web use and web navigation behavior. This paper presents findings from qualitative research based on interviews and diarie studies. The basis of this study is Eli Parisers work about “the filter bubble”. As personalization systems shape our experience of the web, based on who we are, our bubble of knowledge and information becomes smaller. But it’s not only how technology works to show us a narrow part of reality. Our own choices about websites, content and the activities on the web, lead us into another type of bubble. A behavior bubble. A bubble where all the content we consume is interesting. The conclusion of this paper is that narrow web navigation behavior can be observed among all subjects studied irrespective of age and devices used, whereas monotonous web navigation behavior only can be identified among individuals using a smartphone for web browsing.
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