Från bortskämda monopolbarn till en kamp för överlevnad : En fallstudie om de traditionella flygbolagens omstruktureringar efter lågprisbolagens framväxt

• Main Authors: Salonikidis, Margarita, Sundberg, Erica
• Format: Others
• Language: Swedish
• Published: Södertörns högskola, Institutionen för ekonomi och företagande 2012
• Subjects: Strategi; affärsmodell; nätverksbolag; lågprisbolag
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-16980

The purpose of this paper is to examine how the traditional airlines' strategies are affected by the low-cost carriers emergence and their business model and in wich ways they can achieve profitability. Furthermore we also want to examine the factors that affect the airlines' efficiency and competitiveness. The results of this study shows that the growth of the low-cost carriers have affected the network airlines' strategies as they, among other things, had to also lower their fares. This has forced them to revise their cost and efficiency in their entire operation. The result has also shown that the network companies can not come down to the same level of low costs as the low-cost carriers, and must therefore examine their ability to increase revenues instead.