Svenska och finländska komsumenters attityder gentemot PIIGS-länderna : En studie om Country of origin

Svenska och finländska komsumenters attityder gentemot PIIGS-länderna : En studie om Country of origin

Syftet med uppsatsen är att undersöka de attityder som svenska och finländska konsumenter har beträffande ursprungslandsinformation, i synnerhet bilden av PIIGS-länderna. Teorierna i uppsatsen utgår ifrån Country of origin och dess effekter samt från tidigare forskning.Uppsatsen har en kvantitativ a...

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Bibliographic Details
Main Authors:	Gonzalez, Alfonso, Trädgårdh, Joakim
Format:	Others
Language:	Swedish
Published:	Södertörns högskola, Institutionen för ekonomi och företagande 2012
Subjects:	Country of origin Country of Origin Effects Stereotypes Consumer behavior PIIGS countries Country Image Nation Branding Ursprungsland Ursprungslandseffekter Stereotyper Konsumentbeteende PIIGS-länder Landsimage Nation branding
Online Access:	http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-16731

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