Utbyte eller utveckling? En studie av fastighetsmäklares strategier för framtiden

This essay reviews the situation for real estate agencies within the Stockholm area. In this essay we assume that costumer loyalty is a requirement for survival on the competitive estate market. Two actors have been compared; A well known national Internet-based agency, Skandia Mäklarna, and a small...

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Bibliographic Details
Main Authors: Järnefors, Christian, Gritti, Annika
Format: Others
Language:Swedish
Published: Södertörns högskola, Institutionen för ekonomi och företagande 2007
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1555