Marknadsföring via sociala medier : Vilka marknadsföringsmöjligheter ger sociala medier för småföretag inom turism- och upplevelseindustrin?

This paper intends to show how micro- and small businesses in the tourism and experience industry makes use of social media as a marketing tool. The study also shows the possibilities for businesses to market themselves to customers through social media. Small businesses usually don’t have the same...

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Bibliographic Details
Main Author: Danilda, Sandra
Format: Others
Language:Swedish
Published: Södertörns högskola, Institutionen för kommunikation, medier och it 2011
Subjects:
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-15051

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