Hjälten från väst? -En kvalitativ diskursanalys om hur volontären och mottagaren av arbetet framställs på svenska kommersiella volontärresebyråers hemsidor

• Main Author: Gara, Jacqueline
• Format: Others
• Language: Swedish
• Published: Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap 2019
• Subjects: Commercial organizations; discourse analysis; othering; postcolonialism.; representation theory voluntarism.; Media and Communications; Medie- och kommunikationsvetenskap
• Online Access: http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-72120

The phenomenon of social work combined with traveling have become known for “voluntourism” and is a common way to travel today. This study investigates the external communication of the commercial volunteer abroad organizations that are offering projects that take place in the African continent. The study focuses on how the volunteer and the recipient of the social work is portrayed in the external communication. The study was conducted by using a critical discourse analysis inspired by Fairclough on four of Swedish commercial volunteer abroad organizations websites. By combining postcolonial perspective with othering as the theoretical framework, the results show that the western volunteer is centralized in the communication, while the recipients of the social work is portrayed homogeneously and objectified.