Konsten att nå en specifik målgrupp : En kvalitativ fallstudie om marknadsföring ochkommunikationskanaler inom business-to-business företag.
This study aims to investigate how business-to-business companies communicate with their target audience and how they most conveniently use communication channels. The study is based on a qualitatively oriented case study and the empirical material consists of six interviews. The respondents are fro...
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| Format: | Others |
| Language: | Swedish |
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Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap
2018
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| Online Access: | http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-64874 |