Public Relations & Digitaliseringen : En kvalitativ analys av svenska PR-aktörer

Public Relations & Digitaliseringen : En kvalitativ analys av svenska PR-aktörer

This study intends to explore and give insight in how the Swedish PR-profession has evolved due to digitization, in reference to the science expectations of the professions evolvement.Through qualitative interviews, six Public Relations practitioners has supplied this study with the empirical basis...

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Bibliographic Details
Main Author: Hellström, Oscar
Format: Others
Language:Swedish
Published: Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap 2017
Subjects:
Digitalization
Public Relations
Social media
qualitative study
Four models of communication
Media and Communications
Medie- och kommunikationsvetenskap
Online Access:http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-59005

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